How to Get Found on Google

Trying to get your business to the top of a Google search? If you have a website, Google will eventually find it, but it can take time. Google’s algorithms are complicated but there are some fairly simple things you can do to help you move up in a search. Here are 5 things you can do this week to get your website noticed by Google:

1. Submit Your Site to Google

Google can’t send people to your site if they don’t know it exists. Their bots will find you more quickly if you submit your site to them. You can do that here https://search.google.com/search-console/about?hl=en&utm_source=wmx&utm_medium=wmx-welcome

2. Include Keywords on Your Site

Keywords are words and phrases that people might use in an online search. You want to make sure those words and phrases appear on your website so that when people search for those terms Google will send them to your site. For example, if someone searches for “financial planner in Pittsburgh,” Google will scour the internet looking for a match. If those words appear on your website it will alert Google that you are what this person is looking for and direct them to your site.

Once you know your keywords, be sure to use them in your blog posts too.  There’s lots of SEO value in those posts.

3.  Set up a Google My Business Account

In the world of Search Engine Optimization there’s something called “Local SEO.” This is where Google directs location-specific searchers to solutions in their geographic area. You’ve probably seen this – it’s on the right hand side of the page and usually includes photos of the business. This will also help you appear on the local map.  

To start taking advantage of this service, claim your business and fill out your profile with all relevant information, including: name, address, phone number, website, hours of operation, location, and more. Here’s the link https://www.google.com/business/

4. Update Your Content

You’ve heard the phrase “content is king.”  That’s because Google LOVES new content!! It wants to serve up websites that are relevant and provide up-to-date information to searchers. That’s why they look for sites that they believe are credible and accurate. By updating your site regularly, you gain favor with Google and will have a better chance of having your site seen by more people.

5. Check Your Site Speed

People have come to expect answers quickly from the internet. Research shows that if they wait too long for a site to load they’ll stop waiting and go to another one. Because of that, Google wants sites that load in 2-5 seconds. Yes, you read that right….2-5 seconds!!!  Sites that meet the load requirement will be served before sites that are slower. Check out your site speed here https://developers.google.com/speed/pagespeed/insights/

Written by: Meg Huwar, award winning Marketing & Brand Strategist and Founder of Brand Accelerator.  Meg works with owners of service based businesses and law firms who want to market their business but don’t have the time, staff or expertise to do it.  Meg can be reached at mhuwar@thebrandaccelerator.com.

Meg Huwar