Stick To What You Know
Have you ever accepted work from a client, but weren’t sure how to deliver on it? For example, maybe you’re a graphic designer and a client asks you to create a website. You’ve never done one, but you tell them you can do it. You know you can figure it out, so you agree to take the project.
Here’s the problem. When you take on work that you don’t have experience with, you’re going to deliver inferior work to your client.
Too often we take on projects that aren’t a good fit for us, but we do it because we need the money. And although that’s understandable, it isn’t smart. When we accept a project that we don’t have experience with, we end up spending so much time figuring out how to do it, that we don’t make any money.
I totally get it. When I first started my business I did this too, but it was a mistake. Looking back, I understand that accepting this type of work kept me from growing faster.
In order to be successful, you have to develop an expertise and/or a process that is repeatable. If you have to start over every time you get a new client, you’ll spend so much time figuring how to do the job, that you lose money. Not only does this hurt you, and your business, but more importantly it hurts your client, because they‘re receiving work that’s ok, not great. And of course, we all want to be known for providing great work!
Your business will grow faster when you consistently deliver high quality work. And the best way to do that is to do what you do best and provide that service at a really high level. You don’t need to offer everything…you just need to offer what you’re great at!
So when you market your business, look for customers who need that thing you do really well. You may have to make some short term sacrifices for long term gains, but in the end you’ll grow faster, by focusing on your super power.
About the author: Meg Huwar is an award winning Marketing & Brand Strategist and Founder of Brand Accelerator. She and her team work with companies who want to market their business but don’t have the time, experience or staff to do it themselves. Meg can be reached at firstname.lastname@example.org.