When Was The Last Time You Asked For the Sale?
So I’m going to make a confession. Over the last six months I’ve spent a lot of time networking, blogging and marketing my business. Great stuff and I’ve totally enjoyed it. But the other day I was listening to The Rise Podcast with Rachel Hollis and she was talking about how to increase sales. As I was listening it occurred to me that although I’ve been laying lots of ground work over the last few months, I never asked for the sale!!! What was I thinking????
This is what I do for a living!!! I’m constantly telling my clients to ask for the sale, but like the shoemakers’ children, I haven’t been doing it for myself.
So when was the last time you asked for the sale?
I think so many entrepreneurs get caught up in the day-to-day grind of our business. We’re trying to serve our clients at such a high level that we don’t take the time to work on our business. Sure, there are lots of things we can put off, but sales shouldn’t be one of them. You can’t grow your business if you aren’t bringing on new clients, and you can’t bring on new clients without asking for the sale.
Selling doesn’t have to be pushy. It should be a very comfortable process because, after all, if you know who your ideal customer is, then you know who needs your service and how you can help them. You shouldn’t feel guilty or uncomfortable asking to work with them, because you know with complete certainty that you can help them.
It only gets uncomfortable when you aren’t completely confident in your ability to help the customer. If that’s the case you shouldn’t be talking to them in the first place. Only go after business that you know you can serve well. Once you know that, the sale is easy…you just have to remember to ask for the business.
About the author: Meg Huwar is an award winning Marketing & Brand Strategist and Founder of Brand Accelerator. She and her team work with companies who want to market their business but don’t have the time, experience or staff to do it themselves. Meg can be reached at email@example.com.