How To Monetize Your Expertise

Have you ever asked yourself this question…”How do I take all this experience and expertise and make money from it?”  As an entrepreneur it can be frustrating trying to figure out how to monetize your knowledge. So what’s the secret?

 It’s easy. Share your knowledge with the world.

See you can’t make money from your knowledge and expertise if the information is only in your head. You have to share it so that your customers and potential customers know what you know.  But here’s the trick. You can’t just tell people what you know. You have to demonstrate it. And the best way to do that is by creating content.

 

Here’s how you can share your knowledge with the world.

 1. Create a Blog

Start a blog on your website. Post to it once a week. Include a link to it on your social media and push people to your new blog post so that people can find it.

 2. Create Videos

People love short videos. so create a video series that talks about a topic that you are passionate about or a topic that will be of interest to your potential customers.

 3. Start a Podcast

Podcasts are growing quickly because people can listen to them at their convenience….in the car, at the gym, etc. This is a great way to share your knowledge and expertise. Find a few podcasters who have a similar expertise and listen to their podcasts. See how they do it, and then set out to create a podcast with your own special flare.

 4. Public Speaking

Let it be known that you are available to talk to groups and organizations that will find your expertise helpful. For example, if you are an elder law attorney, you could offer to speak for free at assisted living facilities or groups of financial planners.

 5. Be a Guest on Podcasts

Reach out to podcasters who have a large following with your potential customers and make them aware that you are available for interviews. Many podcasters are looking for guests for their show.

 6. Reach Out To Local Media

Contact the local media to let them know you are an expert in your specific field and offer to be available to be interviewed or comment on stories if there is a need. For example, if you are a personal injury attorney, you could make yourself available to the local TV news stations to provide expertise on big cases.

 

About the Author: Meg Huwar is an award winning Marketing and Brand Strategist and Principal at Brand Accelerator. She and her team offer outsourcing marketing to businesses and law firms who want to grow their business but don’t have the time, expertise or staff to do it. She can be reached at mhuwar@thebrandaccelerator.com.

Meg Huwar