Make Your Website A Lead Generating Machine
Many businesses create a website and once it’s built they forget about it. They treat their website like a brochure and hopefully someone will find it. However, your website can be so much more than that! It should be generating leads for your business. If it’s not, consider making the following changes to turn your website into a lead generating machine.
1. Have a Contact Form
Some people will call you, but most people prefer to fill out a contact form and have you call or email them. Remember, people are busy and communicating via contact form is quick and easy. It also allows people to take action while they are in the buying mode. If you don’t have a contact form on your site your competitors will and your customers will reach out to them and not you.
2. Create a Lead Magnet
Your home page should offer potential clients a valuable piece of content that they can download in exchange for their email address. This will allow you to capture the emails of people visiting your site so that you can begin to communicate with them via email marketing. This will allow you to develop a relationship with potential customers so that the next time they need your services they will know who to call.
3. Talk About Your Customer Not You
People are busy and they tend to look at websites quickly. The only thing they care about is if you can help them. They don’t care where you went to school, how long you’ve been in business or that your Grandfather started your business. Maybe down the road they’ll be interested in these things, but initially the only thing they care about is whether you can solve their problem or fill their need. Strip away all the unnecessary content from your site and focus on your customer’s problem and how you can help them.
About the Author: Meg Huwar is an award winning Marketing and Brand Strategist and Principal at Brand Accelerator. She and her team offer outsourcing marketing to businesses and law firms who want to grow their business but don’t have the time, expertise or staff to do it. Meg can be reached at firstname.lastname@example.org.