Here's Why I Don't Do Coffee Anymore....
Of course I still drink coffee, I just don’t “Do Coffee.” I’m referring to the endless meetings in coffee shops that take a ton of time and don’t result in any business.
Like most small business owners, I get calls all the time from people who want to “meet for coffee to see how we might be able to help each other.” In the almost eight years I’ve been in business, I can’t think of one client that came from these coffee meetings.
When I first started my business I did these kinds of meetings all the time. Tons of them. I was at Panera so often people probably thought I worked there. But then I started to realize that although I was spending a lot of time in these meetings, they weren’t productive. That’s when I sat down and really looked at the numbers. I figure that on average, I met people for coffee about 10 times a month. Each meeting was about an hour, and I spent 90 minutes driving to and from. That ends up to be 2 ½ hours each time. If I did that 10 times a month, it meant I spent 25 hours a month “doing coffee.” Over the course of a year that comes to 300 hours!! Over the 8 years I’ve been in business, that’s 2,400 hours spent in coffee shops, in meetings that didn’t result in business.
Then I figured out a smarter way. I started developing content to send into the world. I write e-newsletters, blogs, and social media posts. These things allow me to reach a much larger number of people than I can do by meeting people one at a time in a coffee shop, and the results have been great so far!
I’m sure you’re thinking good for you, but content creation takes up too much time. Well, with this new strategy I have 25 hours a month to build content!! And since I don’t need that much time for writing and posting, I now have more time for billable work. It just makes more sense. I can spend less time and reach more people. Since I started creating content on a regular basis, I have landed more clients than I ever did sitting in coffee shops.
With all the digital ways to communicate it seems pretty pointless going from coffee shop to coffee shop meeting one person at a time and trying to build a business. Use the power that’s at your finger tips…blogs, social media, your website and email marketing to help build your business in a much more powerful way.
Written by: Meg Huwar, Founder of Brand Accelerator
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About the Author: Meg Huwar is an award winning Marketing & Brand Strategist, and Founder of Brand Accelerator. She works with small business owners to help them clarify their messaging and create a powerful brand through her 5 Step Framework. Once they go through the process, they are able to quickly and easily explain what they do so they are better able to sell their products and services. They no longer worry about where their next customer is coming from and can finally make the money they deserve!!!